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High performing professional with 3 years of experience delivering high-impact social media for a sports organization. Skilled in developing strong internal and external relationships to facilitate collaborative achievement of high-priority goals. Confident in ability to thrive in a fast-paced setting and leverage my creativity, coordinate multiple tasks simultaneously and work on tight deadlines to enable team success.

Social Media Intern | Charlotte Motor Speedway

Charlotte, NC (August 2023—Present)

• Assisted in the creation of dynamic social media content, implementing innovative strategies across four major platforms, resulting in substantial growth and heightened user engagement.
• Contributed to approximately 1000+ posts that reached nearly 22 million impressions
• Proficiently utilized cutting-edge analytics software to monitor social media metrics, identifying trends and growth opportunities across diverse platforms.
• Participated in the development and execution of targeted social media advertising campaigns, enhancing content to boost ticket sales for premier racing events. 
• Demonstrated a profound comprehension of AI-driven audience targeting.
• Collaborated seamlessly with a multidisciplinary team of creatives,
  ensuring the production of captivating content that consistently
  reinforced the brand image.
• Assisted in Social Media efforts for other tracks in the Speedway Motorsports family, driving efforts during race weekends, filling in during vacancies, and curating sponsored content
• Manage relationships with influencers, opening opportunities for them to create organic content at the track driving engagement and sales efforts
•  Instrumental in the formulation of content strategies for major events, strategically driving fan engagement and interaction to unprecedented levels.
•  Demonstrated a keen eye for capturing visually compelling photo and video content, enabling fans to intimately connect with in-person racing experiences

Director of Creative Media & Digital Marketing | Gamecock Hockey 

Columbia, SC (January 2021—May 2023)

• Develop and execute creative content strategies to increase user engagement and drive growth for Gamecock Hockey on Instagram, Twitter, and TikTok.
• Create compelling and entertaining content for 3 major platforms, providing fans with score updates, game times, and unique content that captures the excitement of game day.
• Manage a team of interns including photographers, videographers, producers, and in-game social media managers to consistently deliver high-quality content that resonates with fans.
• Drive ticket and merchandise sales through successful social media campaigns and establish valuable relationships with other brands and creators to grow team image and outreach.
• Collaborate closely with Marketing, PR, Merchandise, and Management teams to promote team products, philanthropy, and events, resulting in increased visibility and brand recognition.
• Achieve impressive social media growth with Instagram at 13.6k+ followers, Twitter at 7.1k+ followers, and TikTok at 17.1k+ followers.

University of South Carolina Viceroy | Barstool Sports | Barstool Gamecocks 

Columbia, SC (April 2021—May 2023)

• Create, manage, and produce social media content on Instagram, Twitter, Facebook, TikTok, and YouTube for Barstool Sports and Barstool Gamecocks.
• Manage Instagram and Twitter accounts by creating and optimizing content to maximize engagement and reach.
• Use analytics to determine prime posting times and optimize content for platform algorithms.
• Collaborate with various departments to create promotional content and merchandise for major events.

Bouncer | Village Idiot Pizza | Columbia, SC (April 2021—Present)
Laborer | VMAC Construction | Astoria, NY (June 2019—August 2020)

•  Social media management and strategy development
• Audience engagement and growth using analytics and data-driven insights
• Graphic Design and video production using the Adobe Creative Suite (Illustrator, Photoshop & Premiere)
• Project management and team leadership for creative assignments
• Strong communication and interpersonal skills for cross-functional collaboration and relationship building
• Proficient in all relative business software
• Experience with ticket and merchandise sales through social media

University of South Carolina
Columbia, SC - Class of 2023

BA, Mass Communications
Minor, Sports and Entertainment Management 

Chaminade High School
Mineola, NY – Class of 2019